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Insights & Inspirations

Highway To Home Collection speaks to Eric Church’s bold persona, small town upbringing

Country Superstar’s commitment to fans, family history in furniture drive success

If you ask Eric Church when his Country music career began, he might tell you it was when he graduated Appalachian State University with a degree in marketing, looked at the job offers he had, and picked up his guitar and headed to Nashville.

The Eric Church story is one of a small-town boy and an American dream that leads to Country music superstardom. Along the way, Church has managed to hold onto those early memories and experiences growing up in North Carolina. Many of those experiences have made their way into his most popular music. It’s a distinction that connects him to his millions of fans. Early on, growing up in that small town surrounded by furniture manufacturers, music was never going to be Church’s chosen path. His father, Ken Church, was a longtime executive in the furniture business and that initial career path had Eric’s name all over it.

Church recalls working many summers at his dad’s company packing boxes of furniture. He describes the experience and the people he met as blue-collar, small-town folks. “I grew up in a small town where pretty much everybody worked in the furniture industry. My first job was in a furniture warehouse and I was well on my way to a career in the furniture industry.”

Attendees

One of Eric Church’s signature items from his Highway To Home Collection at Darvin Furniture is this Granite Falls Bar with Vintage Bus Design by Pulaski Furniture.

Attendees

So, when the opportunity came up to launch a furniture collection inspired as much by his Country music career as his small-town roots, Church didn’t hesitate. Though his country outlaw persona could be construed as being juxtaposed to the launch of a furniture line, he admits it was that distinct difference on the surface that really attracted him to the idea. “I have sawdust in my veins. I saw this opportunity as a way to build on that legacy,” he says. “It’s in my blood.”

Church’s Highway To Home furniture collection is a natural extension of his upbringing and experience growing up in a home immersed in the furniture industry. The Collection of bedroom, dining room, upholstery and occasional pieces is inspired by his eclectic music and lifestyle. With a foundation of family values, love of nature and a dash of attitude, Highway To Home is simply ‘music for the home.’

Of course, when you are Eric Church, you are going to have a lot of people from the music industry interested in anything you do. You know you have something special when iconic magazines like Rolling Stone do articles on your collection.

The line offers a variety of styles, from rustic Western-inspired looks to cottage and Southern influences, as well as contemporary designs. Church’s fan-first approach is unprecedented in the Country music industry. From his commitment to eliminating ticket scalping to his rollicking shows that leave audiences exhausted, Church is committed to doing it right. For his team, the Collection reinforces his commitment to the audience and the music. It was a primary concern when meeting with furniture companies to launch Highway to Home.

With his signature leather jacket and aviator shades, Church maintains an authenticity that resonates with his fans. Highway To Home is founded on this authenticity, combined with the perfect mix of attitude. “It’s interesting, it’s come full circle. It’s not just us trying to sell furniture, that’s NOT what it is – it’s a longer story for me.”

Darvin Furniture, Chicagoland's largest furniture and mattress store, features a bedroom, dining room and several accents from the Eric Church Highway to Home Collection in the showroom, 15400 LaGrange Road, Orland Park, IL.